About Us

About Seoul Collective (서울 컬렉티브)

Seoul Collective tells Korea's stories through streetwear. Each design is based on real Korean history or myth: Sejong the Great, who gave Korea its alphabet; the Haetae guardians at palace gates; Dokkaebi and Gumiho from folklore; and the lantern-lit nights of old Seoul. We give each story a modern streetwear look.

Every shirt is made to order just for you, so nothing goes to waste. Whether you grew up with these stories or you're discovering them for the first time, welcome to the collective.

서울의 이야기를 입다. Wear the stories of Seoul.